Thank you for your interest in The Red W Club, an online community of Winchester’s most passionate advocates. Developed to give consumers the latest information on our newest products and trends, The Red W Club is made up of individuals just like you who have counted on the Winchester brand to make the most of your hunt or shoot. But that’s not all. The Red W Club is your chance to provide valuable feedback – feedback about your hunting and shooting experiences, your likes and dislikes about Winchester products, and your recommendations on how we can improve your overall outdoors experience. As the Winchester brand continues to evolve, we want your help to move it in the right direction – and The Red W Club is your chance to make your voice heard. The Red W Club is also your chance to help shooting sports grow. As a member, you take an active role in an organization dedicated to helping the traditions of hunting and shooting continue for future generations. You probably remember your first shooting experience, passed on from your dad, uncle, grandfather or friend. The Red W Club is your chance to pass your experiences, your traditions and your insight on to new shooters.

Why The Red W?
Winchester actually began using The Red W Brand in 1906. Back then, the “W” was a symbol of quality and craftsmanship for the many products sold under its name. From sporting goods to farming equipment, to guns and ammunition, The Red W Brand was displayed proudly on the doors and windows of the general stores that carried Winchester goods. In the rich tradition of the Winchester brand, today’s Red W carries a legacy that is unmistakably American.

Benefits of The Red W Club Membership
As a member of The Red W Club, you’ll receive the following:

Become one of Winchester’s most passionate advocates, today.
Join the tens of thousands of Winchester advocates who are helping to advance the Winchester brand as part of The Red W Club. It’s easy. Just click below to fill out a brief profile form and you’ll get started today.