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Winchester Announces New Ammunition Packaging

EAST ALTON, IL (August 18, 2022) — Winchester announces the launch of new packaging designs for its legendary ammunition products in rimfire, shotshell, centerfire rifle and centerfire pistol. 

Winchester Announces New Ammunition Packaging

Throughout 2022 and 2023, Winchester is rolling out new packaging across various brands of ammunition, beginning with popular hunting, target and personal defense products. The new packaging will eventually encompass the entirety of the Winchester ammunition line.

Since the last packaging redesign more than 10 years ago, millions of new customers have entered the shooting sports and hunting community. Winchester has met these customers with all-new designs, commissioned artwork, and relevant ballistics information that will guide hunters and sport shooters toward choosing the right products.

“As the industry leader in ammunition innovation, we continue to research products our customers want, how they shop, and how we can help them make confident and easy purchases,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “We want our customers to have the best experience in the field and on the shooting range, and choosing the right ammunition type is an important decision.”

As customers begin to see this new packing hit the shelf, they can expect the same legendary ammunition that Winchester has been producing for 156 years, with their favorite loads being represented by a fresh new look.

 


About Winchester Ammunition 

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 156-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 156 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult. 

Gun Owners Care®

You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun OwnersCare® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


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Winchester Media Resources

For content and assets including image, video and document files for Winchester Ammunition products, please visit Winchester.MediaAssets.com.

For more information, contact media@winchester.com.