Winchester® and White Flyer, the Official Ammunition and Target of 2025 AIM & Grand American Shooting Sports Events
CLAYTON, MO (July 24, 2025) — The 2025 AIM & Grand American Shoots are underway with Winchester and White Flyer continuing their commitment to AIM and one of the longest running shooting events in the world, The Grand American Championship.
Competitive shooters from across the country have converged on the World Shooting and Recreational Complex in Sparta, Illinois to compete with the best of the best trapshooting athletes.
Team Winchester members will be on the shooting line battling thousands of talented shooters using the most prolific shotshell in history, Winchester AA®. Celebrating 60 years as the most preferred shotshell for recreation and competitive shooting sports events, Winchester AA® target loads are used by millions of people throughout the world. AA® shotshells will be available in the Grand American shell house throughout the event.
“The AIM and Grand American Championships are the pinnacle of shooting sports events,” said Jason Gilbertson, Senior Director of Marketing for Winchester Ammunition. “Winchester and White Flyer have built a significant legacy with these events, the Amateur Trap Association (ATA) and the competitors. The number of people who converge on the World Shooting Complex is always impressive and it demonstrates the excitement around the shooting sports.”
The two-week competition kicks off with the AIM Grand Championships, a youth shooting league where kids aged elementary through college compete in their class in Singles, Doubles and Handicap Trap events. After the AIM event, individuals of all ages begin the 11 day-day Grand American Trap Shoot.
For those attending the event, whether competing or spectating, stop by the Winchester Ammunition building on vendor row to learn more about new Winchester Ammunition products and promotions, branded merchandise, and meet with Team Winchester members and staff.
About Winchester Ammunition
Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 158 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About White Flyer Targets
White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 132-year-old White Flyer® brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.
White Flyer Targets: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
Winchester Media Resources
For content and assets including image, video and document files for Winchester Ammunition products, please visit Winchester.MediaAssets.com.
For more information, contact media@winchester.com.