In The News
CLAYTON, MO (July 17, 2025) — Winchester Ammunition launches Last Call™ Double Shot™, the latest addition to their premium waterfowl shotshell line. Last Call Double Shot pairs high density Tungsten Super Shot (TSS) with plated precision steel shot to deliver an ultra high-performance waterfowl load. The lethal combination of steel and TSS provides up to 35% more pellets than traditional steel shot waterfowl loads, which maximizes hit probability for a more successful hunt.
EAST ALTON, IL (July 11, 2025) — Winchester Ammunition launches Magnum Dove™, a high-performance shotshell engineered specifically for dove hunting. Made in the U.S.A., Magnum Dove features heavy payloads, high velocity, and dense patterns that set a new standard for dove hunters that want the best ammunition in the field.
CLAYTON, MO (July 09, 2025) — Winchester Ammunition is proud to introduce Final Pass™, featuring a custom blend of plated precision steel shot, with shot sizes carefully crafted for hard-core waterfowl hunters.
CLAYTON, MO (June 26, 2025) — Richard Childress Racing’s Austin Dillon will race the No. 3 Bass Pro Shops/Winchester Chevrolet in the Quaker State 400 Available at Walmart on Sunday, June 28 at EchoPark Speedway.
CLAYTON, MO (June 19, 2025) — The impressive lineup of Team Winchester and Team White Flyer shooters claimed five, top three finishes at the 2025 National Sporting Clays Association (NSCA) Northeast Regional held at the Cardinal Shooting Center in Marengo, Ohio.
CLAYTON, MO (June 19, 2025) — Winchester, The American Legend, will be featured once again on the No. 3 Richard Childress Racing Chevrolet during The Great American Getaway 400 on Sunday, June 22 at Pocono Raceway.
EAST ALTON, IL (June 9, 2025) — Winchester Ammunition and White Flyer are proud to announce that Dania Vizzi, Paris 2024 Olympian, earned Silver at the 2025 Women’s National Skeet Championship held at Hillsdale College in Hillsdale, Michigan. In addition to Silver, Dania was named to the USA Shooting 2025 National Skeet team and the 2025 International Shooting Sports Federation (ISSF) World Championship team.
EAST ALTON, IL (May 21, 2025) — Austin Dillon, the 2017 Coca-Cola 600 race winner, will race a patriotic-themed No. 3 Richard Childress Racing Chevrolet featuring Winchester Ammunition in this year’s Coca-Cola 600 on Sunday, May 25.
EAST ALTON, IL (May 14, 2025) — The full roster of elite sporting clays athletes from Team Winchester and Team White Flyer competed at the 2025 National Sporting Clays Association (NSCA) U.S. Open. Held at Providence Hill Sporting Club in Jackson, Mississippi, the NSCA U.S. Open is the official kick-off event of the 2025 NSCA Championship Tour, Powered by Winchester.
EAST ALTON, IL (April 28, 2025) — The No. 3 Winchester Chevrolet piloted by 2018 Daytona 500 Champion Austin Dillon and fielded by legendary NASCAR team Richard Childress Racing will take to the track at Texas Motor Speedway, The Great American Speedway, on May 4 for the Würth 400.
EAST ALTON, IL (April 24, 2025) — Austin Dillon will pilot the No. 3 Winchester Chevrolet for Richard Childress Racing during the Jack Link’s 500 at Talladega Superspeedway on April 27.
EAST ALTON, IL (April 23, 2025) — Winchester Long Beard® TSS is the official ammunition of the incredible Sea to Sea Turkey Slam, powered by Game & Fish Magazine and The Outdoor Channel. Starting on Friday, April 18, Game & Fish Magazine and The Outdoor Channel will be spotlighting exciting hunts, expert tips, and excellent gear from industry sponsors, like Winchester Ammunition every Friday until July 1.
EAST ALTON, IL (April 23, 2025) — Dania Vizzi and Kim Rhode, both members of Team Winchester and Olympic shooting sports athletes continue to represent Team USA and Winchester at the highest level. Rhode and Vizzi have brought home two Gold medals, one Silver, and one Bronze in Women’s Skeet during the first two International Shooting Sport Federation (ISSF) World Cup Shotgun events of 2025.
EAST ALTON, IL (April 22, 2025) — Olin Corporation (NYSE: OLN) announced that it has completed the previously announced acquisition of the small caliber ammunition assets of AMMO, Inc.
EAST ALTON, IL (April 11, 2025) — The Winchester Top Shot Youth Championship, Powered by: White Flyer event will be held on April 12 at NILO, the legendary Winchester shooting sports facility in Brighton, Illinois. The event is purpose built to provide youth shooters, 12-21, an opportunity to compete. However, parents and coaches are also welcome to join in the fun!
EAST ALTON, IL (April 1, 2025) — Winchester Ammunition announces that the first episode of Winchester Life® Season 4 is live on Waypoint TV.
EAST ALTON, IL (March 27, 2025) — Austin Dillon will take on Martinsville Speedway in the Winchester No. 3 Richard Childress Racing Chevrolet at the Cook Out 400 in Martinsville, Virginia on March 30.
EAST ALTON, IL (March 26, 2025) — Team Winchester and Team White Flyer dominated the 2025 Gator Cup, locking up five of top six placements in the main event. Eric Harvey made an impressive showing and took home the 2025 championship. Team members Mike Wilgus, Zach Kienbaum, Desi Edmunds, Anthony Matarese and Connor Daniel all had outstanding performances, showcasing why they are some of the top shooting sports athletes in the world.
EAST ALTON, IL (March 7, 2025) — Winchester Ammunition and White Flyer will be on full display at the 2025 Gator Cup as Team Winchester and Team White Flyer athletes descend on the sporting clays course at Back Woods Quail Club in Georgetown, South Carolina.
EAST ALTON, IL (March 6, 2025) — Winchester Ammunition announces its participation in the 2025 National Pheasant Fest and Quail Classic, March 7-9, in Kansas City, Missouri. Pheasant Fest is one of the world’s largest shows for upland hunters, bird dog fans, and outdoor families that are excited to see the industry’s best new products.
EAST ALTON, IL (March 5, 2025) — Winchester announces that for a limited time consumers can earn $3.00 back for each box of Winchester Super-X® and Double-X® turkey loads purchased and earn $7.00 back for each box of Winchester Long Beard® XR® turkey loads purchased. Total maximum rebate amount is $100.00 per household. The offer is valid on qualifying purchases made between February 28, 2025 – May 31, 2025.
EAST ALTON, IL (March 5, 2025) — Austin Dillon will pilot the Richard Childress Racing No. 3 Winchester car in the Shriner Children’s 500 at Phoenix Raceway in Avondale, Arizona, on March 9.
EAST ALTON, IL (February 25, 2025) — Winchester, the world leader in ammunition excellence launches its new The Winchester Life Podcast, a professional production that brings together the world of outdoor adventure, hunting, and the shooting sports in an engaging and informative way.
EAST ALTON, IL (February 21, 2025) — Winchester® and White Flyer® shooters took the field, ready to compete at the 2025 Jack Link’s Cup. With several runner-up and third-place finishes, Team Winchester and Team White Flyer demonstrated the hard work they have put in over the off-season in preparation for dominating the 2025 Sporting Clays season.
EAST ALTON, IL (February 12, 2025) — Olin Corporation (NYSE: OLN) announced that its Winchester division, in collaboration with the U.S. Army's Joint Program Executive Office for Armaments and Ammunition (JPEO A&A) and Joint Munitions Command (JMC), celebrated the groundbreaking of the new 6.8mm Ammunition Facility at the Lake City Army Ammunition Plant (LCAAP). This facility is part of the Next Generation Squad Weapons (NGSW) Program and represents a significant step in the Army's modernization efforts.
EAST ALTON, IL (February 10, 2025) — Winchester will exhibit at the 2025 NWTF Convention and Sport Show on February 12 – 16, in Nashville, Tennessee. New for 2025, Long Beard® TSS will be on full display at the show along with other Winchester ammunition products.
EAST ALTON, IL (February 10, 2025) — Winchester will be featured on the iconic No. 3 Richard Childress Racing Chevrolet during the renowned Daytona 500 on Sunday, February 16. Austin Dillon, a Daytona 500 champion, will be behind the wheel.
EAST ALTON, IL (February 6, 2025) — Winchester Ammunition and White Flyer Targets return as Gold Level sponsors of the 2025 Jack Link’s Cup hosted at Quail Creek Sporting Ranch in Okeechobee, Florida. The event takes place February 10-16.
EAST ALTON, IL (January 30, 2025) — Winchester is excited to be back on the track on February 2, for the first race of the 2025 NASCAR Cup Series season at Bowman Gray Stadium in Winston-Salem, North Carolina.
EAST ALTON, IL (January 22, 2025) — Winchester Ammunition Deer Season XP® is celebrating 10 years as the most accurate and lethal bullet for deer hunting. Building on a decade of success, the Deer Season XP product line is expanding in 2025 with “heavy for caliber” bullet weights in several popular calibers.
EAST ALTON, IL (January 21, 2025) — NRA American Rifleman has awarded Winchester 21 Sharp with the prestigious Golden Bullseye Award for 2025 Ammunition Product of the Year. Winchester will be recognized and receive the award during a special breakfast at the 2025 NRA Annual Meetings & Exhibits in Atlanta, Georgia.
EAST ALTON, IL (January 21, 2025) — NRA American Hunter has awarded Winchester 400 Legend™ with the prestigious Golden Bullseye Award for 2025 Ammunition Product of the Year. Winchester will be recognized and receive the award during a special breakfast at the 2025 NRA Annual Meetings & Exhibits in Atlanta, Georgia.
EAST ALTON, IL (January 17, 2025) — Winchester, The American Legend, will be featured on the No. 3 Chevrolet driven by Austin Dillon as a part of the Richard Childress Racing team during the 2025 NASCAR Cup Series season.
EAST ALTON, IL (January 17, 2025) — Winchester introduced the AA® shotshell in 1965, and for six decades Winchester AA target loads have been the industry standard trusted by champions and enthusiasts alike. Utilizing the best components, this shell is made entirely in the United States by American workers for American shooters.
EAST ALTON, IL (January 17, 2025) — Winchester Ammunition announces Long Beard TSS, the new king of its turkey hunting lineup of shotshells.
EAST ALTON, IL (January 17, 2025) — Winchester Ammunition and White Flyer Targets return to the SHOT Show in 2025 with an exciting lineup of new and featured products including long awaited premium offerings, expanded calibers in popular product lines, as well as anniversary edition ammunition.
EAST ALTON, IL (December 9th, 2024) — Winchester announces that for a limited time consumers can earn $5.00 back for each box of Winchester Xpert Waterfowl loads purchased and earn $7.00 back for each box of Winchester Blind Side 2 and Drylok loads purchased. Total maximum rebate amount is $150.00 per household. The offer is valid on qualifying purchases made between December 1, 2024 – January 18, 2025.
EAST ALTON, IL (November 25, 2024) — Team Winchester members Tim and Becky Yackley earned first place finishes at the 7th annual Memorial 3-Gun competition in Maxton, North Carolina. Tim took first place in the Tactical Optics division and Becky took Top Lady as well as first place in the Lady’s shoot-off.
EAST ALTON, IL (November 20, 2024) — Winchester Ammunition releases vintage edition XPERT high velocity steel shotshell loads for the waterfowler that wants to go back in time.
EAST ALTON, IL (November 13, 2024) — Winchester Ammunition launches an all-new “Hunting” Instagram channel with scroll-stopping content for those that live for the hunt. The new Instagram channel will be fully dedicated to providing content that captures the essence of hunting, including products, locations, people and more.
EAST ALTON, IL (November 12, 2024) — Winchester Ammunition announces its fourth consecutive pledge to the Folds of Honor Foundation, a $100,000 commitment that will help provide educational scholarships to the spouses and children of fallen or disabled service members of the U.S. armed forces. Since 2021, Winchester has contributed a total of $425,000 to Folds of Honor.
EAST ALTON, IL (November 6, 2024) — White Flyer, the world leading brand in clay target manufacturing, announces the launch of its new website (WhiteFlyer.com) featuring an improved user experience, updated branding, access to engaging content, and branded merchandise in the gear store.
EAST ALTON, IL (November 5, 2024) — Winchester Ammunition and Waypoint TV are introducing three epic giveaways throughout November as well as a full night of Winchester Life programming on November 19, from 7-11 p.m. EST. The four-hour block will feature back-to-back episodes of Winchester Life and a collection of some of the most popular Winchester short films.
EAST ALTON, IL (November 4, 2024) — Team Winchester and Team White Flyer received multiple top finishes at the 2024 NSCA National Championship held October 19-27, at the National Shooting Complex in San Antonio, TX.
EAST ALTON, IL (October 17, 2024) — Winchester Ammunition and White Flyer will have a commanding presence at the 2024 National Sporting Clays Association (NSCA) Championship, October 19-27, the culmination of a full year of intense competitions throughout the country.
EAST ALTON, IL (October 11, 2024) — Winchester AA® shotshells were the predominant brand of ammunition and White Flyer the official target used during the 2024 World Skeet Championships at the National Shooting Complex in San Antonio, Texas.
EAST ALTON, IL (October 9, 2024) — Winchester announces Dunlap Cannon Co.’s limited production run of 250 Winchester Model 98 signal cannons will be available in 2024.
EAST ALTON, IL (October 1, 2024) — Winchester announces that for a limited time consumers can earn $5.00 back for each box of Winchester Xpert Waterfowl loads purchased and earn $7.00 back for each box of Winchester Blind Side 2 and Drylok loads purchased. Total maximum rebate amount is $150.00 per household. The offer is valid on qualifying purchases made between October 1, 2024 – November 30, 2024.
East Alton, IL (September 17, 2024) — Winchester is back on the track for the Bass Pro Shops Night Race at Bristol Motor Speedway on the No. 10 Ford Mustang Dark Horse driven by Noah Gragson. On Saturday, September 21, the famed night race returns to Bristol as one of the most popular races in NASCAR.
EAST ALTON, IL (September 16, 2024) — Winchester announces a 25% Off rebate, for a limited time, on all eligible hunting rifle ammunition prior to the start of the season. The offer is valid on qualifying purchases made between September 15, 2024 – November 30, 2024.
EAST ALTON, IL (September 11, 2024) — Team Winchester and Team White Flyer took on the South Central Regional at Defender Outdoors, in Fort Worth, Texas. The South Central Regional is the last stop on the 2024 NSCA Championship Tour, Powered by Winchester before the season finale takes place this October in San Antonio, Texas at the National Shooting Complex where a new National Champion and Winchester Ladies Cup Champion will be crowned.
EAST ALTON, IL (September 5, 2024) — Winchester announces the launch of Last Call TSS shotshell ammunition, developed to exceed the most rigorous demands of elite waterfowl hunters.
EAST ALTON, IL (Immediate Release) — Winchester Pet is proud to announce it will be exhibiting at the Worldwide Fall Show at the Reno-Sparks Convention Center in Reno NV from August 27-29.
EAST ALTON, IL (August 26, 2024) — The Cook Out Southern 500 on Sept. 1 at Darlington (S.C.) Raceway marks the NASCAR Cup Series regular-season finale and the last race where the Winchester brand will be featured on the No. 10 Ford Mustang Dark Horse from Stewart-Haas Racing. Winchester has already taken to the track for nine NASCAR Cup Series races in 2024 and secured several strong finishes with driver Noah Gragson, most recently with a ninth-place effort in the Brickyard 400 July 21 at Indianapolis Motor Speedway.
EAST ALTON, IL (August 21, 2024) — Hopkins Game Farm in Maryland hosted the Northeast Regional as part of the 2024 NSCA Championship Tour, Powered by Winchester, with more than 650 sport shooters in pursuit of locking up top honors.
EAST ALTON, IL (August 20, 2024) — Winchester Pet is proud to announce it will be exhibiting at the NBS Fall Market in Fort Worth, TX, from August 19-22.
EAST ALTON, IL (August 20, 2024) — Becky and Sean Yackley of Team Winchester both earned medals last week while representing the USA at the 2024 IPSC Rifle World Shoot in Oulu, Finland. Competition was fierce with more than 800 competitors from around the globe gathering to shoot 30 stages over the course of the five-day event.
EAST ALTON, IL (August 19, 2024) — The 2024 Grand American was a special one for the history books as it signified the 125th anniversary of one of the most popular shooting sports tournaments in the world put on by the Amateur Trap Association (ATA). Winchester Ammunition and White Flyer continued its longstanding support as the ATA’s official ammunition and target in 2024, while also celebrating the anniversary of the Grand American throughout the event.
EAST ALTON, IL (August 5, 2024) — National Shooting Sports Month is here! Now in its 8th year, National Shooting Sports Month is an annual celebration of the shooting sports that is organized by the National Shooting Sports Foundation (NSSF). The program is designed to encourage participation in target shooting with events, promotions, and more taking place at ranges and retailers nationwide.
EAST ALTON, IL (July 31, 2024) — Team Winchester, comprised of some of the best shooters in the world and equipped with the formidable Winchester® AA® shotshells, secured another championship and podium finish at the 2024 NSCA US Open. Held at Northbrook Sports Club in Hainesville, Illinois, the 2024 NSCA US Open spanned six days of fierce competitive shooting with nearly 1,200 competitors.
EAST ALTON, IL (July 22, 2024) — Winchester will be exhibiting in booth 410 and 411 at the 2024 Delta Waterfowl Duck Hunters Expo taking place Friday, July 26 through Sunday, July 28 in Baton Rouge, Louisiana. Winchester retailers, Simmons Sporting Goods and Mack’s Prairie Wings will also be attending and showcasing the various lines of Winchester waterfowl ammunition.
EAST ALTON, IL (July 22, 2024) — In honor of the 80th anniversary of Mack’s Prairie Wings and its former President and CEO, the late Marion McCollum, Winchester announces a special commemorative Xpert waterfowl ammunition offering available fall 2024. The Winchester Life TV series, available on Waypoint TV, will also feature an episode dedicated to the McCollum legacy and rich waterfowl history rooted in Stuttgart, Arkansas.
EAST ALTON, IL (July 18, 2024) — White Flyer is proud to announce its 25th year of supporting the Kids & Clays Foundation and their efforts to raise money for participating Ronald McDonald House Charities Chapters (RMHC) through shooting sports.
EAST ALTON, IL (July 17, 2024) — The first Kids & Clays shooting sports event to benefit families in need launched in 1999 with the support of Winchester Ammunition and has grown to be a major fundraiser for participating Ronald McDonald House Charities (RMHC) chapters across the country. To date, more than $36,000,000 has been raised by good people who enjoy the shooting sports and have a heart for children and their families—it is a news story that hasn’t been trumpeted loudly enough.
EAST ALTON, IL (July 16, 2024) — Noah Gragson will pilot the No. 10 Bass Pro Shops/Winchester Ford Mustang Dark Horse in the Brickyard 400 Sunday at Indianapolis Motor Speedway.
EAST ALTON, IL (July 12, 2024) — Season three of Winchester Life, the premier shooting sports and hunting lifestyle TV series debuts Tuesday, July 16, 2024, on Waypoint TV.
East Alton, IL (July 11, 2024) — Winchester Ammunition has committed its support to the 2024 National African American Gun Association (NAAGA) Summit in Dallas, Texas, July 25 – 28. NAAGA will use Winchester ammunition for its instructor certification courses and range days taking place throughout the event.
East Alton, IL (July 9, 2024) — Winchester has donated more than 120,000 rounds of rimfire ammunition to the National Shooting Sports Foundation’s First Shots program, a commitment to the mission of introducing more people to the shooting sports.
EAST ALTON, IL (July 9, 2024) — Becky, Sean, and Andrew Yackley of Team Winchester competed at the International Practical Shooting Confederation (IPSC) Rifle National Championship in Wiechlice, Poland.
EAST ALTON, IL (July 9, 2024) — The nation’s best youth shooters are converging on the Cardinal Shooting Center in Marengo, Ohio, for the 2024 Scholastic Clay Target Program (SCTP) National Championship that runs July 13 – 20. The SCTP National Championship is the largest youth shooting sports event in the United States with more than 3,500 youth shooting sports athletes and 300 teams from over 30 states traveling to compete.
EAST ALTON, IL (July 2, 2024) — As the Official Ammunition of the Amateur Trapshooting Association (ATA), Winchester is honoring the 125th Anniversary of The Grand American with commemorative AA® shotshell ammunition.
EAST ALTON, IL (July 2, 2024) — Winchester AA® target shotshells were the overwhelming choice of ammunition among more than 800 competitors from all over the world at the recent 2024 FITASC World Sporting Championship in Hudson, WI. Over a half million rounds were on site for the competition and White Flyer targets were used exclusively.
EAST ALTON, IL (July 1, 2024) — Winchester Ammunition introduces a high velocity steel shotshell for waterfowl hunters that live to hear the buzz of early-season teal.
EAST ALTON, IL (July 1, 2024) — Winchester will race through the streets of Chicago on Sunday, July 7, in the Grant Park 165 Street Race. This year marks the second annual Grant Park 165, the first and only street race in the NASCAR Cup Series. Noah Gragson will pilot No. 10 Bass Pro Shops/Winchester Ford Mustang Dark Horse in the 75-lap race around the 2.2-mile, 12-turn layout situated among some of the city’s most renowned landmarks, from Michigan Avenue to South Lake Shore Drive, with the start/finish line near Buckingham Fountain.
EAST ALTON, IL (June 28, 2024) — Winchester Pet introduces the Winchester Signature Ombre Dog Collar as a stylish and durable accessory that combines functionality and fashion.
EAST ALTON, IL (June 25, 2024) — It is only fitting that Winchester and White Flyer, the two most prolific brands in sporting clay competitions around the world, will be on full display at the upcoming 2024 World FITASC Championship, June 24-30.
EAST ALTON, IL (June 25, 2024) — Noah Gragson, driver of the No. 10 Ford Mustang Dark Horse featuring Winchester, will race in the Ally 400 at Nashville Superspeedway in Lebanon, Tennessee, on Sunday, June 30, at 3:30 p.m. EDT.
EAST ALTON, IL (June 25, 2024) — Dania Vizzi, a member of Team Winchester, Team White Flyer, and the Team USA Olympic team, won Silver at the 2024 International Shooting Sports Federation (ISSF) World Cup Shotgun in Lonato, Italy. Proving, again, that she is one the best skeet shooters in the world, just ahead of the 2024 Olympic Games in Paris, France.
EAST ALTON, IL (June 24, 2024) — Winchester Pet introduces the Winchester Deluxe Carabiner Leash as a reliable and versatile accessory designed to make your dog walks more enjoyable.
EAST ALTON, IL (June 12, 2024) — The No. 10 Ford Mustang Dark Horse, driven by Noah Gragson, will take the track at the Iowa Corn 350 on Sunday, June 16th at 7:00 p.m. ET. The 2024 Iowa Corn 350 Powered by Ethanol will be the first NASCAR Cup Series at Iowa Speedway in Newton, Iowa.
EAST ALTON, IL (June 12, 2024) — Winchester Ammunition and White Flyer supported Mack’s Prairie Wings and the Arkansas Game and Fish Foundation (AGFF) at The Big Event: Mack’s Prairie Wings Youth Shooting Sports Trap Shoot & Shot Curtain Exhibit.
EAST ALTON, IL (June 5, 2024) — The 2024 NSCA Championship Tour, Powered by Winchester, showcased fierce competition at the North Central Regional at Woods & Meadow Hunting Preserve and Sporting Clays in Wisconsin. Team Winchester and Team White Flyer member, Eric Harvey was the Main Event Champion with team members Joe Fanizzi and Mike Wilgus also securing wins in the Junior Main Event and Main Event Veteran.
EAST ALTON, IL (May 23, 2024) — The No. 10 Ford Mustang Dark Horse from Stewart-Haas Racing will feature the legendary Winchester brand in the 65th running of the Coca-Cola 600 Sunday at Charlotte (N.C.) Motor Speedway.
EAST ALTON, IL (May 13, 2024) — Winchester, The American Legend, will be a major exhibitor at the 2024 NRA Annual Meeting taking place Friday, May 17 through Sunday, May 19, in Dallas, Texas. Attendees are encouraged to stop by Booth #8128 to learn about the 2024 new product lineup from Winchester Ammunition and White Flyer, meet members of Team Winchester and Team White Flyer, and learn more about new offerings in firearms, pet products, safes and more.
EAST ALTON, IL (May 10, 2024) — The newly introduced Winchester pet line of products will be featured at the 2024 NRA Annual Meetings & Exhibits at the Kay Bailey Hutchison Convention Center, May 17-19, 2024, in Dallas, Texas. The Signature and King Buck line of dog products will be on display and available to purchase.
EAST ALTON, IL (May 9, 2024) — Winchester Safes, the leading manufacturer of secure storage solutions for firearms, ammunition, and valuables, is excited to celebrate Mother's Day with a special giveaway on Instagram and a 25% off discount sitewide.
EAST ALTON, IL (May 9, 2024) — The prestigious World Sporting Clays Championship will be held at M&M Hunting and Sporting Clays in Pennsville, New Jersey, May 13-May 19. This is the third stop on the 2024 National Sporting Clays Association (NSCA) Championship Tour, Powered by Winchester.
EAST ALTON, IL (May 1, 2024) — The legendary Winchester brand will be featured on the No. 10 Ford Mustang Dark Horse driven by Noah Gragson in six NASCAR Cup Series races in 2024.
EAST ALTON, IL (April 25, 2024) — Winchester is excited to announce the third season of Winchester Life, a television series celebrating the spirit of hunting, shooting sports, and the outdoor lifestyle, will premiere on Waypoint TV in 2024.
EAST ALTON, IL (April 18, 2024) — The competition was intense at the NSCA Southeast Regional Championship in Savannah, Georgia. Theo Ribbs of Team Winchester had an outstanding performance in the FITASC event scoring 99/100, earning the highest overall. Another Team Winchester member, Joe Fanizzi, secured the Junior Main Event Champion title.
EAST ALTON, IL (April 16, 2024) — Winchester Ammunition recently hosted legislators and outdoor industry representatives at a special event in Washington, D.C., to discuss Winchester’s commitment to providing the U.S. Military with the highest quality ammunition as well as the positive impact of shooting sports, hunting, and responsible firearm ownership.
EAST ALTON, IL (April 2, 2024) — Winchester has been awarded a contract for the construction of the Next Generation Squad Weapon – Ammunition (NGSW-A) manufacturing facility at Lake City Army Ammunition Plant (LCAAP). The project will be the first new manufacturing facility built at LCAAP in decades.
EAST ALTON, IL (March 22, 2024) — Dania Vizzi, a member of Team Winchester and Team White Flyer, is one of eight qualifying athletes for the 2024 Paris Olympic Games. Eight shotgun athletes qualified to represent the United States after completing the U.S. Olympic Trials in Tucson, Arizona.
EAST ALTON, IL (March 21, 2024) — Team Winchester members Connor Daniel, Mike Wilgus, Desi Edmunds, and Zach Kienbaum put on an impressive showing at the recent Gator Cup in South Carolina, taking home top honors in several events.
EAST ALTON, IL (March 14, 2024) — Team Winchester came out in full force at the recent NSCA Western Regional in Phoenix, Arizona, taking five of the top six scores in the main event. Anthony Matarese secured the top score overall in the main event with Team Winchester members, Zach Kienbaum and Theo Ribbs, taking second and third place.
EAST ALTON, IL (February 21, 2024) — Team Winchester sporting clays shooters kicked off the season with big wins at the recent Jack Link’s Cup at Quail Creek Plantation in Okeechobee, Florida. Joe Fanizzi, who won the inaugural event in 2022, was triumphant once again with a monster score of 195/200.
EAST ALTON, IL (February 16, 2024) — Winchester Ammunition was awarded the National Wild Turkey Federation’s Corporate Achievement Award at the NWTF 48th Annual Convention and Sport Show. The award recognizes Winchester for its unwavering partnership and consistent support of the NWTF mission.
EAST ALTON, IL (February 13, 2024) — Winchester Ammunition continues its longstanding support of the National Wild Turkey Federation (NWTF) at the 48th Annual Convention and Sport Show, February 14-18, 2023, in Nashville, Tennessee.
EAST ALTON, IL (February 08, 2024) — Winchester Ammunition and White Flyer Targets kick off the shooting sports season as headline sponsors of the 2024 Jack Link’s Cup hosted at Quail Creek Sporting Ranch in Okeechobee, Florida. The event takes place February, 13-18.
EAST ALTON, IL (January 25, 2024) — Winchester 7.62x39mm target and practice ammunition is now available in 50- and 120-round range packs. These bulk packs are the perfect solution for high-volume sessions at the range with family and friends.
EAST ALTON, IL (January 24, 2024) — Winchester Ammunition is offering several popular Varmint X calibers and one new caliber using Extreme Point bullets. Predator and varmint hunters can find Varmint X with Extreme Point bullets in 243 Winchester, 22-250 Rem, 223 Rem, and new for 2024, 6.5 Creedmoor. All current calibers in the Varmint X line will still be available without Extreme Point bullets.
EAST ALTON, IL (January 24, 2024) — Winchester Ammunition announces expanded offerings in 28 gauge shotshells for upland and waterfowl hunting.
EAST ALTON, IL (January 23, 2024) — Winchester Ammunition has changed the ammunition landscape through innovation time and time again. Whether it be John Olin’s Super-X that set the standard with progressive-burning powder or the iconic AA shotshell with its reloadable, plastic hull and unique plastic wad. Winchester has put itself on the cutting edge of innovation once again with E-Tech™, an environmentally friendly shotshell that utilizes wads made from biopolymers that are certified as home compostable.
EAST ALTON, IL (January 23, 2024) — To pay tribute to one of the most prolific conservation organizations of all time, Winchester is proud to announce its NWTF “Committed to Conservation” Long Beard XR ammunition in 2024.
EAST ALTON, IL (January 19, 2024) — Every new year, the shooting sports, hunting, and outdoor industry gathers in Las Vegas, Nevada, to attend SHOT Show. Winchester Ammunition returns to the SHOT Show, January 23-26, 2024, with an exciting lineup of new products including completely new calibers, innovative bullet technology, new offerings in popular product lines, as well as ammunition in collectible commemorative packaging.
EAST ALTON, IL (January 19, 2024) — Winchester Ammunition is proud to announce the outstanding efforts of its employees in contributing more than 21,000 hours of community service across the East Alton, IL, Independence, MO, and Oxford, MS communities in 2023.
EAST ALTON, IL (January 12, 2024) — Winchester announces that World Champion skeet shooter Paul Giambrone, III, has joined Team Winchester in addition to also serving as an ambassador for White Flyer Targets.
EAST ALTON, IL (December 1, 2023) — Winchester announces the launch of its new pet products lines, the Winchester Signature series and premium brand, King Buck. The pet lines include a wide variety of dog collars, leashes, bowls, vests, training tools and dog beds.
EAST ALTON, IL (November 20, 2023) — Winchester Ammunition announces its continued alignment with the Amateur Trapshooting Association (ATA) as the official ammunition for the organization. In addition, White Flyer Targets, which was officially acquired by Winchester in October 2023, will continue as the official target of the ATA.
EAST ALTON, IL (November 10, 2023) — Winchester Ammunition is announcing a $100,000 pledge to the Folds of Honor Foundation, the third donation to the organization which provides educational scholarships to the spouses and children of fallen or disabled service members of the U.S. armed forces.
CLAYTON, MO (October 2, 2023) —Olin Corporation (NYSE: OLN) announced today that it has completed the previously announced acquisition of White Flyer Targets, North America's preeminent leader in recreational trap, skeet, and sporting clay targets. White Flyer will be combined with the Winchester Ammunition business.
EAST ALTON, IL (October 2, 2023) — Winchester Ammunition announces its new selection of 3-inch, 28-gauge shotshells for upland and waterfowl hunting. The new offerings will be shipping this fall.
EAST ALTON, IL (July 19, 2023) — The USA Sporting Clays team has been touring the world and is coming home victorious after clinching two recent international titles.
EAST ALTON, IL (July 7, 2023) — The largest youth shooting sports event in the United States, the Scholastic Clay Target Program (SCTP) National Championship, kicks off this week at the Cardinal Shooting Center in Marengo, Ohio.
EAST ALTON, IL (July 6, 2023) — Ammunition built specifically for personal defense needs continues to be a high priority among first-time firearms buyers. The Winchester Defender line of ammunition is the most comprehensive lineup of technology driven products in the industry with more than 20 offerings combined in the pistol, shotgun and rifle categories.
EAST ALTON, IL (June 28, 2023) — The new and improved Blind Side® 2 waterfowl shotshell ammunition is shipping now to retailers and dealers across the country in preparation for an exciting lineup of pre-season hunting events and promotions.
EAST ALTON, IL (June 27, 2023) — Introducing GunStiXX - the revolutionary modular racking system from Winchester Safes.
EAST ALTON, IL (June 7, 2023) — Team Winchester member Connor Daniel, age 15, outshot a full field of highly competitive sporting clay shooters at the recent NSCA Southeast Regional. Daniel won the FITASC slam event outright, a feat that has never been done by a Sub-Junior.
EAST ALTON, IL (June 6, 2023) — Team Winchester member and International Skeet shooter Dania Vizzi claimed silver at the recent 2023 USA Shooting National Championships in the Women’s Skeet event. This event served as the first portion of a pair of Olympic trials to determine who will represent Team USA at the 2024 Olympics in Paris, France.
EAST ALTON, IL (May 31, 2023) — Joe Fanizzi overcame a 2-target deficit on the final day of the 2023 NSCA Northeast Regional to edge out the competition and final day of the 2023 NSCA Northeast Regional to edge out the competition and claim top honors as event champion. He also won High Overall in the FITASC event, clearly cementing his name as the top sporting clay shooter at one of the most highly regarded stops on the NSCA Championship Tour, Powered by Winchester.
EAST ALTON, IL (May 25, 2023) —Introducing GunStiXX - the revolutionary modular racking system from Winchester Safes.
EAST ALTON, IL (April 28, 2023) —The 5th Annual NILO Open Sporting Clays Event, June 9 and 10, 2023, will play host to hundreds of clay target shooters of all skill levels that will compete for more than $35,000 in prizes. The event will be held at NILO®, the iconic Winchester hunting and shooting facility located in Brighton, Illinois, (NiloFarms.com).
EAST ALTON, IL (April 13, 2023) —Winchester introduces the 400 Legend, a new straight-walled cartridge with superior ballistics for both hunters and sport shooters. The 400 Legend ballistics make it an optimum choice for any hunter that wants a cartridge with moderate recoil and excellent terminal performance, particularly in hunting situations within 300 yards.
EAST ALTON, IL (April 7, 2023) —The dust has settled in the Sonoran Desert as the 2023 NSCA US Open has come to a close. The event was held at the famous Coyote Springs Sporting Clays range located at Tucson Trap & Skeet with hundreds of the country’s most elite competitors attending.
EAST ALTON, IL (March 27, 2023) — It is considered one of the most highly regarded sporting clays events in the Midwest, the NILO Open. The event is in its fifth year and will play host to hundreds of clay target shooters of all skill levels who will compete for more than $35,000 in prizes. The event will be held June 9 and 10, 2023, at NILO®, the iconic Winchester hunting and shooting sports facility located in Brighton, Illinois, (NiloFarms.com).
EAST ALTON, IL (March 15, 2023) — Kim Rhode, the most iconic Olympic athlete in the history of the shooting sports, recently continued her impressive 2023 win streak in Doha, Qatar. Rhode locked up her third major victory in a row following an individual gold medal in Women’s Skeet at the Morocco World Cup and the Team USA Spring Selection Match in Tucson, AZ.
EAST ALTON, IL (March 1, 2023) — Winchester announces the King Buck Classic, an all-new youth sporting clays event, which will be held on Saturday, April 29, specifically for sport shooters of all skill levels ages, 12 to 21. The inaugural event will be held at legendary NILO, the famous Winchester hunting and shooting sport facility in Brighton, Illinois.
EAST ALTON, IL (February 22, 2023) — Team Winchester made its mark with an elite showing at the recent Jack Link’s Cup held at Quail Creek Plantation in Okeechobee, Florida, with strong performances from Desi Edmunds and Connor Daniel.
EAST ALTON, IL (February 16, 2023) — Team Winchester members Anthony Matarese Jr. and Joe Fanizzi proved once again why they are two of the top sporting clays shooters in the world. Matarese Jr. and Fanizzi recently traveled to the United Arab Emirates for the first inaugural Fujairah Mountain Championship.
EAST ALTON, IL (February 14, 2023) — Winchester announces the launch of Winchester Life™, a TV series now available on Outdoor Channel and various digital platforms.
EAST ALTON, IL (February 8, 2023) — Kim Rhode, the most iconic Olympic shooting sport athlete in history, won her 34th Gold Medal at the 2023 ISSF World Cup in Rabat, Morocco.
EAST ALTON, IL (February 2, 2023) — Winchester Ammunition continues its tradition of innovation with the launch of an environmentally friendly shotshell, E-Tech, that utilizes wads made from biopolymers that are certified as home compostable.
EAST ALTON, IL (February 1, 2023) — Winchester, the largest manufacturer of small caliber ammunition for the U.S. military, today announced that the U.S. Army has awarded the company a contract to manufacture, test, and deliver 5 million 6.8mm Next Generation Squad Weapon (NGSW) cartridges.
EAST ALTON, IL (January 19, 2023) — Melissa Bachman, accomplished hunter, and host of the TV series Winchester Deadly Passion, is the 2023 recipient of the ‘Winchester Legend Award’.
EAST ALTON, IL (January 17, 2023) — Winchester announces its National Wild Turkey Federation 50th Anniversary commemorative Long Beard® XR® turkey ammunition in 2023, a tribute to one of the most prolific conservation organizations of all time.
EAST ALTON, IL (January 13, 2023) — In the backcountry, little is left to chance.
EAST ALTON, IL (January 12, 2023) —Winchester Ammunition announces the launch of a reduced pressure .30-06 ammunition offering optimized for use in M1 Garand rifles.
EAST ALTON, IL (January 10, 2023) — Winchester is committed to honoring America’s Warfighters and First Responders by expanding its USA VALOR™ line of ammunition.
EAST ALTON, IL (November 14, 2022) — The 2022 NSCA Championship Tour, Powered by Winchester, concluded in October at the NSCA National Championships.
EAST ALTON, IL (November 4, 2022) — Winchester, the largest manufacturer of small caliber ammunition for the U.S. military, announced that the U.S. Army has awarded the company a $9 million cost-plus contract to complete a manufacturing study in support of tracer projectile production for the 6.8mm Next Generation Squad Weapon (NGSW) program.
EAST ALTON, IL (November 10, 2022) — The “Yackley Five” continued its run in 2022 as America’s most decorated family in the shooting sports, with major wins against some of the world’s toughest competition.
EAST ALTON, IL (November 10, 2022) — Last week, Team Winchester showcased why they are the most talented sporting clays competitors in the world.
EAST ALTON, IL (October 28, 2022) — Team Winchester member Zach Kienbaum was recently inducted into the 2022 National Sporting Clay Association (NSCA) Hall of Fame — an honor bestowed on only the greatest competitors in the history of the shooting sports.
EAST ALTON, IL (October 25, 2022) — It is considered one of the most sought-after opportunities offered in the lineup of Bass Pro and Cabela’s Signature Events, “The Winchester Experience”.
EAST ALTON, IL (September 28, 2022) — Winchester announces the launch of its fall gear collection on the recently redesigned Winchester Gear Store (Winchestergear.com).
East Alton, IL (September 21, 2022) — Winchester is launching its “Introduction to Ammunition-Ammo 101” series, a four-part series that includes custom illustrations and information in the following ammunition categories: rifle, pistol, rimfire and shotshell.
EAST ALTON, IL (September 21, 2022) — Team Winchester continued its strong shooting performances during the recent 2022 Shotgun National Championships held at Hillsdale College.
East Alton, IL (September 14, 2022) — The Team Winchester sporting clays shooters rolled into Palmyra, Tennessee, competing for top honors at the 2022 National Sporting Clays Association (NSCA) Southeast Regional, and Eric Harvey set the tone.
EAST ALTON, IL (September 9, 2022) —The 2022 Grand American World Trapshooting Championships was recently held in Sparta, Illinois, with thousands of trapshooters gathering to compete for top honors.
EAST ALTON, IL (September 8, 2022) —Team Winchester members continued to show off their shooting skills at the most recent event at the NSCA Championship Tour, Powered by Winchester.
EAST ALTON, IL (August 18, 2022) — Winchester announces the launch of new packaging designs for its legendary ammunition products in rimfire, shotshell, centerfire rifle and centerfire pistol.
EAST ALTON, IL (August 17, 2022) — Winchester Ammunition announced today a $125,000 pledge to the Folds of Honor Foundation, which provides educational scholarships to the spouses and children of fallen or disabled service members of the U.S. armed forces.
EAST ALTON, IL (August 16, 2022) — Winchester announces that it is now shipping one of its most versatile bullets, Power-Point®, in 300 AAC Blackout.
EAST ALTON, IL (June 29, 2022) — Winchester announces the signing of ISSF para trap shooter Sophia Bultema.
EAST ALTON, IL (June 28, 2022) — Winchester Ammunition announces the launch of its “Shooting Sports” Instagram page, a destination on social media that will appeal to the more than 60-plus million recreational shooters in the United States as well as to Winchester’s brand loyalists throughout the world.
EAST ALTON, IL (June 27, 2022) — Event number four of the NSCA Championship Tour, Powered by Winchester, is complete, and Team Winchester shooter Joseph Fanizzi achieved high honors as the event champion.
EAST ALTON, IL (June 27, 2022) — In 1952, the late John Olin, then-president of Olin Industries, Winchester’s parent company, had a vision of linking hunting, shooting, champion gun dogs and conservation and began transforming 650 acres of barren pasture in Brighton, Illinois, near the Mississippi River into an ideal habitat of fields, timber and water. This year, the NILO he made turns the landmark age of 70, watch the NILO short film.
EAST ALTON, IL (June 21, 2022) — Available for a limited time only, the world-famous AA® shotshell, AA128 Light Target Load, has a new look as Winchester celebrates the 70th anniversary of NILO, its iconic hunting and shooting facility.
EAST ALTON, IL (June 1, 2022) — Winchester Ammunition has been awarded a $51.8 million modification to an existing contract for manufacturing 5.56 mm, 7.62 mm and .50 caliber ammunition for the U.S. Department of Defense (DOD).
EAST ALTON, IL (May 23, 2022) — John Olin was recognized for his incredible lifetime of accomplishments through his recent induction into the Arkansas Waterfowler Hall of Fame.
EAST ALTON, IL (May 5, 2022) — Olin Winchester LLC, the largest manufacturer of small caliber ammunition for the U.S. military, today announced that the U.S. Army has awarded the company a $15 million cost-plus contract for the design of the Next Generation Squad Weapon (NGSW) ammunition manufacturing facility.
East Alton, IL (May 2, 2022) — The 2022 National Sporting Clays Association (NSCA) Championship Tour, Powered by Winchester, held its second event last week: the prestigious World English Sporting Clays Championship.
EAST ALTON, IL (April 13, 2022) — The World Cup tournaments of the International Shooting Sports Federation (ISSF) are a qualification path to participation in the Olympic shooting events.
EAST ALTON, IL (April 20, 2022) — The U.S. Army Contracting Command has awarded Winchester a significant contract for pistol ammunition that will be manufactured at Winchester’s facilities in Oxford, Mississippi, and East Alton, Illinois.
EAST ALTON, IL (April 7, 2022) — The 2022 NSCA Championship Tour, Powered by Winchester, is now underway after the recent conclusion of the Western Regional, the first of eight events that make up the 2022 tour.
EAST ALTON, IL (April 6, 2022) — The 4th annual NILO Open Sporting Clays Event, June 10 and 11, 2022, will play host to hundreds of clay target shooters of all skill levels who will compete for more than $35,000 in prizes.
EAST ALTON, IL (April 5, 2022) — Last week, Olin Winchester hosted legislators and outdoor industry representatives at a special event in Washington, D.C., to discuss the positive impact of the shooting sports and hunting and responsible firearm ownership.
EAST ALTON, IL (March 14, 2022) — Kim Rhode, the most iconic Olympic shooting sport athlete ever is continuing her career with Winchester Ammunition, The American Legend.
EAST ALTON, IL (March 7, 2022) — Congratulations to the newest member of Team Winchester, Joe Fanizzi, for his win at the inaugural Jack Link’s Cup held at the Quail Creek Sporting Ranch.
EAST ALTON, IL (February 18, 2022) – Winchester Ammunition is proud to announce that competitive sporting clays shooter, Joe Fanizzi, has signed a deal to represent its legendary brand.
EAST ALTON, IL (February 17, 2022) – Winchester Ammunition is excited to participate in the inaugural Jack Link’s Cup as one of the main sponsors this weekend.
Winchester is proud to continue its long-standing support of the National Wild Turkey Federation Convention and Sport Show.
EAST ALTON, IL (February 14, 2022) – Winchester, one of the nation’s leading outdoor brands, has launched a new and improved branded merchandise website.
EAST ALTON, IL (January 19, 2022) – Winchester Ammunition is once again pushing the limits of technology to introduce a new and improved shotshell for waterfowl hunting.
EAST ALTON, IL (January 19, 2022) – Winchester continues to evolve in the arena of ammunition for waterfowl hunters with its new Bismuth shotshell.
EAST ALTON, IL (January 19, 2022) – Winchester launches its Copper Impact® rifle and shotshell ammunition line in 2022, now offering even more popular calibers and heavy-hitting bullet weights for big-game hunting.
EAST ALTON, IL (January 19, 2022) – Winchester introduces Super Pheasant Diamond Grade shotshell ammunition.
EAST ALTON, IL (January 19, 2022) – Winchester Ammunition introduces its long-standing, tried and true Power-Point® bullet in the innovative 6.8 Western® cartridge.
EAST ALTON, IL (January 18, 2022) – Popular new calibers and bullet weights have been added to the USA Ready™ line of select grade ammunition products including 10mm, 6.5 Creedmoor and 6.5 PRC.
EAST ALTON, IL (January 18, 2022) – Winchester Ammunition innovation continues with the introduction of 2022 new products geared towards hunting, sport shooting and personal defense; there is truly something for everyone.
EAST ALTON, IL (January 15, 2022) – In 2022, Winchester® Ammunition continues its tradition of legendary innovation with the introduction of new ammunition products in personal defense, sport shooting and hunting.
EAST ALTON, IL (January 7, 2022) — Winchester Ammunition has been awarded in three out of four categories on a recent Federal Bureau of Investigation (FBI) 9mm ammunition contract.
EAST ALTON, IL (January 3, 2022) — Winchester, the largest manufacturer of small caliber ammunition for the U.S. military, announced that the U.S. Army has awarded the company a total of $20 million in cost-plus and firm-fixed-price contracts related to ammunition development, manufacturing facility requirements analysis and production capacity planning for the 6.8mm Next Generation Squad Weapons (NGSW) program.
EAST ALTON, IL (December 6, 2021) — Winchester, the largest manufacturer of small caliber ammunition for the U.S. military, announced that the U.S. Army has awarded the company a $13 million contract for the development of manufacturing processes for the 7.62mm cartridge.
EAST ALTON, IL (November 22, 2021) — A fall classic gathered the greats of the shooting sports once again at the state-of-the-art National Shooting Complex for the 2021 National Sporting Clays Association (NSCA) Championship.
EAST ALTON, IL (November 15, 2021) — With the introduction of the Winchester Ladies Cup in 2021 — a yearlong tour of seven major sporting clays regional championships and the recent championship finale in San Antonio, Texas — female competitors (and spectators) had renewed energy and excitement for the game.
EAST ALTON, IL (October 26, 2021) —The final stop of the National Sporting Clay Association (NSCA) Championship Tour Powered by Winchester, takes place this week at the NSCA Nationals in San Antonio, Texas.
EAST ALTON, Ill. (August 25, 2021) — Winchester announces the launch of its new digital platform on Winchester.com built specifically for first-time ammunition and firearms buyers as well as those just getting started in the shooting sports and hunting.