NEW from Winchester®—BC Max™ Bullets
CLAYTON, MO (January 19, 2026) — Winchester Ammunition presents BC Max™ bullets in conjunction with the launch of Supreme® Long Range, an all-new line of purpose-built rifle ammunition for hunting and targets at even the most extreme ranges. Winchester BC Max™ bullets are Precision Rifle Perfected.
Key features of BC Max™ bullets:
- Heavy for caliber, extended boattail profile, and heat-resistant tip combine for maximum ballistic coefficient
- Large diameter tips ensure positive expansion and maximum energy transfer at even the most extreme ranges
- Manufactured with next generation bullet assembly equipment and engineered to provide industry leading quality and competition level accuracy
“We understand that there is a large group of shooters that prefer developing their own loads for precision rifle shooting and hunting,” said Kyle Masinelli, Senior Director of Product Innovation and Strategy for Winchester Ammunition. “Precision rifle shooters take their ammo seriously and have spent months, even years developing a load that works for them. Now, BC Max™ bullets are available to perfect that load.”
Initial offerings:
- 6.5 MM (140 GR BC Max™) / MSRP: $44.99
- 30 Cal (175 GR BC Max™) / MSRP: $44.99
- 30 Cal (195 GR BC Max™) / MSRP: $49.99
Find Winchester BC Max™ bullets at dealers nationwide and online. For more information on new products from Winchester, visit www.winchester.com.
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.