Winchester Launches NEW Big Game Ammo 101 Video Series
CLAYTON, MO (September 16, 2026) — Winchester announces the launch of its new 7- part, Big Game Ammo 101 video series. The first episode, The Complete Lineup Tested, is now live on the Winchester Ammunition YouTube Channel.
Tune in to watch Winchester and its team of experts test big game loads, covering accuracy, terminal performance, ballistics and, how to choose the best bullet for your next hunting experience.
“Whether you’re after elk, deer, or other big game, this series is designed to help hunters choose the right ammo with confidence,” said Jason Gilbertson, Senior Director of Marketing for Winchester Ammunition. “Ammunition is a critical piece of gear on any hunt. It’s important to understand how bullet technologies differ and can be applied on various big game species. This is an in-depth series that cuts to what matters most when selecting ammunition.”
Winchester Big Game Ammo 101 | Episode 1: The Complete Lineup Tested
(Accuracy, Terminal Performance & Ballistics Gel)
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
Winchester Media Resources
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