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Winchester Launches New Online Gear Store

EAST ALTON, IL (February 14, 2022) – Winchester, one of the nation’s leading outdoor brands, has launched a new and improved branded merchandise website. 

Winchester Launches New Online Gear Store
The new Winchester Gear Store (Winchestergear.com) features a more streamlined shopping experience with a wide selection of casual clothing, shooting accessories, home décor, and much more.

The new site includes a cutting-edge look and feel that dramatically improves the consumer shopping experience with high quality images, enhanced merchandise shopability, and streamlined checkout functionality. The site has also been reconfigured for an improved experience on mobile devices.

“We have a legendary brand and people throughout the world want to be a part of it. Whether that’s wearing their favorite Winchester ball cap or T-shirt, or shopping for gifts for family or friends; this new site is a dramatic improvement in the online shopping experience for Winchester merchandise,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition.

The new store will be updated throughout the year with an expanded assortment of merchandise and special promotions available only online.

 

About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 158 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

Gun Owners Care®

You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


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For more information, contact media@winchester.com.

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