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Winchester® Ammunition Locked and Loaded for SHOT Show 2024 with Full Lineup of New Products

EAST ALTON, IL (January 19, 2024) — Every new year, the shooting sports, hunting, and outdoor industry gathers in Las Vegas, Nevada, to attend SHOT Show. Winchester Ammunition returns to the SHOT Show, January 23-26, 2024, with an exciting lineup of new products including completely new calibers, innovative bullet technology, new offerings in popular product lines, as well as ammunition in collectible commemorative packaging.

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Winchester is showcasing its new ammunition products as well as products from White Flyer Targets, and several Winchester licensed products in its booth. Media attendees can get hands on experience with new products from Winchester and White Flyer products during Industry Day at the Range on Monday, January 22, 2024.

Among the top 25 trade shows in the United States, the SHOT Show is hosted by the National Shooting Sports Foundation (NSSF) and serves as an important opportunity for brands to showcase new, innovative products that encourage participation in the shooting sports, hunting, and outdoor activities. The SHOT Show boasts:

  • More than 2,400 exhibitors
  • Over 816,000 sq. ft. of exhibition space
  • 13.9 miles of aisles

Winchester Ammunition continues its industry leadership with an incredible new lineup of innovative ammunition products this year in Las Vegas.

To learn more about the 2024 Winchester Ammunition new products, view the complete lineup at New Products | Winchester Ammunition.

Winchester SHOT Show 2024

About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 158 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

Gun Owners Care®

You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.

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Winchester Media Resources

For content and assets including image, video and document files for Winchester Ammunition products, please visit Winchester.MediaAssets.com.

For more information, contact media@winchester.com.