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Winchester® 400 Legend Awarded 2025 Golden Bullseye Award by NRA American Hunter

EAST ALTON, IL (January 21, 2025) — NRA American Hunter has awarded Winchester 400 Legend™ with the prestigious Golden Bullseye Award for 2025 Ammunition Product of the Year. Winchester will be recognized and receive the award during a special breakfast at the 2025 NRA Annual Meetings & Exhibits in Atlanta, Georgia.

Winchester® 400 Legend Awarded 2025 Golden Bullseye Award by NRA American Hunter

“This recognition is a testament to the hard work, innovation, and dedication of Winchester in creating products that exceed the expectations of hunters and sport shooters,” said Kyle Masinelli, Senior Director of Product Innovation and Strategy for Winchester Ammunition. “We remain committed to delivering excellence and are inspired to continue pushing the boundaries of performance and design.”

Selected by a team of NRA staff with more than a century of collective experience in the shooting and hunting industry, the Golden Bullseye Award recognizes the most innovative and reliable products available for hunting and the shooting sports.

Winchester 400 Legend is a superior straight-walled cartridge with best-in-class ballistics for both hunters and sport shooters. The straight-walled design of the 400 Legend qualifies it for use in several states that restrict bottle-necked cartridges for hunting. Optimal for deer, hog, black bear, and other big game within 300 yards, 400 Legend offers significant advantages in ballistics performance, recoil, and penetration.

To learn more about 400 Legend and other Winchester Ammunition products, visit Winchester.com.

About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 158 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

Gun Owners Care®

You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.