Winchester® Celebrates 10 Years of Deer Season XP and Adds NEW “Heavy for Caliber” Bullet Weights
EAST ALTON, IL (January 22, 2025) — Winchester Ammunition Deer Season XP® is celebrating 10 years as the most accurate and lethal bullet for deer hunting. Building on a decade of success, the Deer Season XP product line is expanding in 2025 with “heavy for caliber” bullet weights in several popular calibers.
“Winning the NRA American Rifleman Golden Bullseye is a proud moment for our team,” said Kyle Massanelli, Senior Director of Product Innovation and Strategy for Winchester Ammunition. “This achievement is a direct result of our relentless dedication to pushing the boundaries of ammunition technology. Through intense research and development from our highly skilled engineers, we continue to innovate and refine our products to deliver unmatched performance and reliability to hunters and shooting sports participants.”
For a decade, Deer Season XP has been the choice of deer hunters looking to fill their tags. Deer hunters everywhere rely on the Extreme Point® bullet’s oversized impact diameter. The larger impact diameter means more impact trauma, better energy transfer and larger wound cavities for faster knockdown. Combined now with “heavy for caliber” bullet weight offerings, deer hunters have expanded access to the most critical tool for a successful deer hunt – lethal ammunition.
Deer Season XP “heavy for caliber” bullet weights are now available in 6.5 Creedmoor, 300 Win Mag, 300 WSM, 30-06 Sprg, and .308 Win, giving hunters the ultimate lineup to pursue deer.
To learn more about Deer Season XP and other Winchester Ammunition products, visit Winchester.com.
| Brand | Deer Season XP® | Deer Season XP® | Deer Season XP® | Deer Season XP® | Deer Season XP® |
|---|---|---|---|---|---|
| Symbol | X65DS2 | X300DS2 | X300SDS2 | X3006DS2 | X308DS2 |
| Caliber | 6.5 Creedmoor | 300 Win Mag | 300 WSM | 30-06 Sprg | 308 Win |
| Bullet Weight | 140 grain | 180 grain | 180 grain | 180 grain | 168 grain |
| Velocity | 2650 fps | 2950 fps | 2900 fps | 2750 fps | 2670 fps |
| Box Size | 20 rounds | 20 rounds | 20 rounds | 20 rounds | 20 rounds |
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.