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Winchester® Takes to the Track for the NASCAR Cup Series Championship

CLAYTON, MO (October 30, 2025) — Winchester and XPERT® Waterfowl will be featured on Richard Childress Racing's, No. 3 Chevrolet during the 2025 NASCAR Cup Series Championship race at Phoenix Raceway on November 2.

Winchester® Takes to the Track for the NASCAR Cup Series Championship

Piloted by Austin Dillon, Richard Childress Racing’s No. 3 Chevrolet has featured Bass Pro Shops and Winchester brand for a majority of races in the 2025 NASCAR Cup Series. For several of those races, the iconic No. 3 Chevrolet has sported special paint schemes to recognize key Winchester products, including Winchester Deer Season XP®, which saw victory at Richmond Raceway, and an XPERT® Waterfowl paint scheme, which Dillon will race this weekend at Phoenix Raceway. 

“To be featured alongside Bass Pro on the iconic No. 3 car has been an incredible experience,” said Jason Gilbertson, Senior Director of Marketing for Winchester Ammunition. “The shared passion for conservation, hunting, and the shooting sports between Bass Pro, Richard Childress Racing, and Austin Dillon has made this partnership even more rewarding. Good luck to Austin and the Richard Childress Racing crew this weekend at Phoenix Raceway.”

Viewers can catch the race on NBC or streaming on HBO Max, and listeners can find it on MRN and SiriusXM NASCAR Radio Channel 90.

About Winchester Ammunition

Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

About White Flyer Targets

White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 132-year-old White Flyer® brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

White Flyer Targets: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

About Gun Owners Care

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.



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