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Many lessons are learned from our own mistakes, but you don’t always have to make a mistake to learn.  For example, so many issues can be avoided by simply being prepared.  This means putting in the time before the season to ensure you have given yourself the best possible chance at success. 

Melissa Bachman
Winchester Ammunition, Chris Keefer

It’s heartbreaking for a hunter to land the shot, but not locate the buck. We know the scene: The blood trail stops. The search slows. You finally have to admit to yourself that maybe that bruiser is gone……and steals some of your pride and ego right along with it. The trek back to the truck empty-handed can feel like a walk of shame. But there’s no real shame in it, because it happens to the best of us.

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Winchester Ammunition

The time has come. 

When the rut is on, it’s on. A flip is switched. The big bucks move, while you stay still in the stand…hoping all of your hard work will pay off. If you’re shooting Winchester, reliability and power will be delivered every single time. But you need to make sure you’re in the stand when those bucks are on the move.

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Chris Keefer, Casey Keefer, Nikki Boxler
Chasing a monster buck requires a certain level of strategy and skill that gets the blood pumping and the adrenaline flowing. It’s a feeling like no other…especially when you’ve got a warmed up Winchester firearm in hand. 
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Chris Keefer, Casey Keefer
Every day brings us all one step closer to fall…so we’ve got one question for you:

Are you ready for hunting season?
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Winchester Ammunition

Exhibition shooting has a strong history in America. The sport continues to evolve and grow. Legendary exhibition shooters have helped paved the way for professionals nowadays, including brothers Steve and Aaron Gould.

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Winchester Ammunition

Passion is packaged in all different ways. The Gould Brothers’ passion comes in the art form of precision: shooting exactly when and where they want, and doing it in style. Their impeccable, show-stopping shooting skills have earned them the reputation as the “World’s Best Exhibition Shooting Team.”

If you’re going to be the best, you need to use the best…which is why the Gould Brothers use Winchester.

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Winchester Ammunition
Winchester values communicating with consumers through a variety of marketing and advertising efforts. Before today’s television commercials, digital videos and social media posts, print ads in magazines were the main (sometimes only) way to announce innovative, new Winchester products.
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Winchester Ammunition
Summer is here, and the livin’ is easy….unless you’re a dedicated whitetail hunter. While summer is a fun season to soak up the sun with activities like family reunions, trips to the lake, vacations, BBQs and more, summer is also the ideal time to get situated for whitetail season.
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Shooting sports hold a respected place within America’s history. So how did the pastime first begin in our country?
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Chris Keefer, Casey Keefer
There are buzzwords that twirl around the turkey hunting orbit. Hunters fixate on them like stars in the sky. Words like accuracy. Reliability. Power.
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Chris Keefer
The solo hunt for toms is rewarding…but it's even better when you have a friend to share in the pursuit. For one, it’s just fun to head out together and go through the preparation and hunt as a pair or group. Real memories that last a lifetime are made in the process…and you often get a beautiful bird as an end result. Win-win.
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Paul Sawyer

Paul Sawyer snagged a 2-for-1 deal when he hit a duo of gobblers across Kansas state lines. He fed the long beards’ a dose of Long Beard XR. The takedown was one for Paul’s history books.

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Melissa Bachman

When it comes to turkey hunting, every step counts. One forgotten move could be the difference between bringing home a fan of feathers or letting that gobbler live to see another day.

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Gabe Adair, Paul Sawyer

As outdoorsmen, we like to take control of the factors that impact the hunt.

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Chris Keefer, Casey Keefer

The Keefers use the innovative Winchester Pattern Board App to get a clear picture of their shot pattern.

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Paul Sawyer

Birds of a feather flock together….until one steps out of the pecking order. During Paul Sawyer’s wild turkey hunt in Oklahoma, he witnessed what happens when the bird’s natural instincts come into play.

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Nikki Boxler

The signs are there: The snow has melted. The mercury is slowly—but surely—rising. The days are longer, the monthly calendar has flipped to April, and the faded brown grass is brightening back to green.

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Chris Keefer, Casey Keefer

Getting feathers to fall can be a hard-core task when it comes to waterfowl hunting. As the weather shifts from bad to worse, waterfowl warriors know it's time to scan the skies. Sleet, snow, rain, hail, and cold push the birds to use their wings, and hunters head out to bring them down.

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Paul Sawyer, Chris Keefer

The rut. An instinct-driven, chaos-filled craze. The time of year when whitetail bucks have one thing on their mind, and one thing only. They seek a willing doe-in-estrus. The need propels them through the fields and forest with persistence.

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Casey Keefer, Nikki Boxler

Across America, hunters have pursued wild game for decades with Winchester. They have made choices on the perfect caliber, bullet type, bullet weight … choices that have then been proven in the field, when the moment of truth presented itself. They have stepped out beyond their own backyards to find diverse backdrops and hunt thick-skinned, powerful, and challenging opponents.

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Gabe Adair, Paul Sawyer

Living the Whitetail Dream in Iowa...by chasing Spring Turkeys

 
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Chris Keefer, Nikki Boxler

A thick slab of fatback bacon sizzles on a well-seasoned cast iron griddle. A trusty Model 94 30-30 waits for the sunrise at the front door, alongside a notched up .270 and a walnut-stocked 30-06. The woods are still quiet, but the camp is starting to wake to the sound of hot grease, and the sweet smell of early morning at deer camp. Behind the spatula is an artisan of sorts. A specialist in the nuances of rustic dining. A seasoned stove operator who wants nothing more than to follow up the bacon breakfast with a backstrap supper. It’s The Camp Cook, and every deer camp has one.

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Chris Keefer, Nikki Boxler, Paul Sawyer

Deer season is a treasured time of year where cherished memories are made…and mighty bucks are taken. Each season has its own unique highlights, but one thing remains the same: the trusted reliability of Winchester.

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Paul Sawyer

But Winchester Life isn’t centered on taking every shot when you see any opportunity walk your way. It’s knowing the difference between the right opportunity and the wrong timing. It’s effective discernment. Most of all, it’s patience.

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Paul Sawyer

It’s near the end of firearm season, and Paul Sawyer heads to Oklahoma to dial in on a 9-point he has his heart set on. When The Big Nine makes an appearance in the field, the Model 70 is warm and the Deer Season XP is ready…and Paul learns that patience really does pay off.

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Paul Sawyer

Paul Sawyer immerses himself in the everyday worlds of whitetail deer. Bucks’ bedrooms span across the country, and Sawyer has seen it all. Near creek bottoms. Across golden fields. Within thick timber. 

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Casey Keefer, Chris Keefer

The Keefer Brothers and longtime friend Jason Brown made cherished memories while hunting Merriam’s wild turkeys in South Dakota. Though they traded the Midwest timbers for the golden prairies of the west, the crew never leaves home without Winchester. For good reason.

 
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Casey Keefer, Chris Keefer

Hunting is a beloved past time rooted in America’s history. Life-changing lessons and cherished memories made with Mother Nature are stamped in the minds of outdoorsmen since childhood.

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Casey Keefer, Chris Keefer

When wild turkey season arrives, the woods whirl with the melodies of turkey calls. Excited outdoorsmen employ several call tactics to encourage hearty toms to make a move.

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Winchester: A tried and true name that represents much more than quality hunting and shooting products. It is an American symbol of a beloved past time. Every barrel boasts a story.

 
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Chris Keefer, Casey Keefer
They don’t just walk….they strut.
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Chris Keefer, Casey Keefer

The ways of the wilderness pivot around one crucial, constant fact: A chain of command exists. A food chain of command, to be exact.

 

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Chris Keefer, Casey Keefer, Nikki Boxler, Paul Sawyer

Catching sight of a gorgeous gobbler as it struts between the oak trees is a surefire way to get every turkey hunter’s blood pumping.

 

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Chris Keefer, Casey Keefer, Nikki Boxler, Paul Sawyer

Spring. A season where the senses are heightened.

The colors are brighter.

The air is fresher.

The sounds are louder…a cacophony of change.

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Nikki Boxler
Mother Nature brings a bounty of variables that keep outdoorsmen on their toes. One consistently unpredictable factor? Weather.
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Nikki Boxler
Up Close with the Host: Nikki Boxler
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Chris Keefer, Casey Keefer, Gabe Adair, Nikki Boxler

As the sun shines down on the hills of Barksdale, Texas, the Winchester Life group heads back to the blinds. It’s their final day at the H5 Trophy Ranch.

 

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Chris Keefer, Casey Keefer, Gabe Adair, Nikki Boxler

The H5 Trophy Ranch in Barksdale, Texas, is dotted with an array of animals for hunters to stalk. Today, the Winchester Life crew continues their mission to hone in on hogs.

 

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Chris Keefer, Casey Keefer, Gabe Adair, Nikki Boxler

A crater stretches across the soil. Five feet wide by three feet deep, the ground looks tilled by tractors. Tracks are imprinted in the mud. River beds are destroyed. Crop fields are devoured.

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Winds blowing through the Nebraska sand hills often whisper promises of whitetail and mule deer. Hunters hear the call toward the prairies.

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Chris Keefer, Melissa Bachman, Casey Keefer, Gabe Adair, Nikki Boxler, Paul Sawyer

Winchester is a way of life, a life that has the stories to back it, and a bright future ahead. It is a life to be proud of, built on heritage, family traditions and some of the most innovative products ever introduced for hunters and sportsmen around the world. To celebrate this heritage and capture it visually in a way that has never been done before, Winchester has created Winchester Life, the first all-digital series in the brand’s history and aired regularly at WinchesterTV.com.

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Paul Sawyer

Known as America’s breadbasket, the golden plains of Kansas provide prime conditions to produce more wheat than any other state in the nation. The Sunshine State is also known for producing an abundance of whitetail bucks that attract hunters from near and far.

 

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Casey Keefer

Alberta, Canada is known as the Mecca for waterfowl hunting. Casey Keefer witnesses why this province holds its world class reputation. As the skies fill with feathers, Casey and his crew see success with his Winchester SX2 shotgun and Super X Xpert ammunition.

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Casey Keefer, Chris Keefer

Colder temperatures. Brisk winds. Cut fields.

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Paul Sawyer

Straddling the Kansas and Oklahoma state lines, The Box Ranch is one of the oldest original ranches in the area. These sprawling acres were used exclusively for cattle ranching prior to owner Pete Alfano’s purchase of the property five years ago. Nowadays, The Ranch is prime whitetail hunting land during the fall and winter months. Equipped with Winchester firearms and ammunition, outdoorsmen are able to set their eyes on the prize. Trophy bucks.

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Paul Sawyer

America’s Heartland is full of history. Country miles square off massive sections, each with their own story to tell. The Box Ranch outside of Protection, Kansas, is no exception. As one of the oldest original ranches in the state, The Box Ranch has grown into a whitetail Mecca, where heavy tracks are made in the soft Kansas dirt…and dreams come true.

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Chris Keefer, Casey Keefer, Gabe Adair, Nikki Boxler, Paul Sawyer

The Winchester Life crew heads to the sporting clay range at Nilo Farms, eager to share a popular pastime. Near and dear to sportsmen across the country, the clay-target shooting range at Nilo is an exciting and important part of the overall Nilo experience. Each guest arrives ready for the opportunity to shake off the rust, receive world-class coaching by Nilo staff, and most importantly…have fun. There’s nothing quite like pulverizing a floating orange disk into dust with a locked and loaded Winchester.

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Chris Keefer, Casey Keefer, Gabe Adair, Nikki Boxler, Paul Sawyer

Nilo Kennels was founded by John Olin in 1950, just two years prior to the establishment of Nilo Farms. Since the very beginning the world class retrievers of Nilo Kennels have played a vital role in the overall success of the facility. Every hunting adventure on site is enjoyed alongside a crew of canine conservationists and Winchester wielding sportsmen.

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Chris Keefer, Nikki Boxler

The anticipation and excitement of opening day never waivers, regardless of age and experience. Each generation passes these treasured traditions on to the next.

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Paul Sawyer

The early morning autumn mist encroached from the plains into the bustling sidewalks of town, as the fine folks of Comanche County greeted the day. On the outskirts, a world of whitetails was also waking. It was clear that the Heartland had it all figured out. This quaint town is the poster place for The Winchester Life. The Way Life Should Be.

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Casey Keefer

On Vancouver Island, the logging industry has carefully paved its way through old growth forests for decades, creating manageable routes for big game hunters like Casey Keefer. Canada’s wild rivers have carved a dangerous maze through the mountains, giving free roam to one of the highest concentrations of black bear on the continent. Both industries, logging and hunting, are better off because of one another, working in harmony, while each respecting the preservation of one of the world’s most diverse ecosystems.

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Nikki Boxler

With resident elk expert and guide Ramone leading the way, Nikki quietly begins her trek through the rocky terrain at daybreak. The morning hike was encouraging as the team spots elk and other game far off in the meadows below. As elk do not typically graze in the open during hot daylight hours, Nikki and Ramone decide to break for lunch, nonetheless confident in there plan and tactics for the evening chase.

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Nikki Boxler

It’s a modest story, with humble beginnings. But sometimes even the humblest beginnings lead to the grandest finales.

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Chris Keefer, Casey Keefer, Gabe Adair, Nikki Boxler, Paul Sawyer

For over 150 years, attention to detail and continued development of innovative technology in the world of ammunition and firearms have made Winchester a household name. Winchester Life, on the other hand, is about entertainment, storytelling and developing an emotional connection with our viewers, and customers. This original series delivers robust storylines, beautiful cinematography, and state-of-the-art production techniques with a mainstream television feel to connect with audiences that can relate to each unique town or hunting experience.

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Shooting sports has a robust history in America. In its early days, the pastime was primarily dominated by men. Society generally considered it “unladylike” for women to use a firearm. Shooting was a man’s job.

 

 

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