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Celebrating Winchester’s 150th Anniversary Through a Classic American Novel by Ron Spomer

Riders of the Purple Sage was written by noted American author Zane Grey. The novel was considered by many critics to have played a significant role in shaping the formula of the Western genre.

It could arguably be the most popular western of all time. This video reveals the one-of-a-kind Zane Grey model 1895 lever-action Winchester. It was manufactured in 1917, and customized in gold. Incredible, and all part of Winchester’s 150 years of innovation and American history.

Winchester Ammunition
A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work, and a deep focus on its loyal customers.