What are you looking for?
Copy Link to Share
Share Title

Celebrating Winchester’s 150th Anniversary Through a Classic American Novel by Ron Spomer

Riders of the Purple Sage was written by noted American author Zane Grey. The novel was considered by many critics to have played a significant role in shaping the formula of the Western genre.

It could arguably be the most popular western of all time. This video reveals the one-of-a-kind Zane Grey model 1895 lever-action Winchester. It was manufactured in 1917, and customized in gold. Incredible, and all part of Winchester’s 150 years of innovation and American history.

Preventing cookies from being stored on your device may interfere with your ability to view video content.

You can adjust your cookie setting by clicking the button below.

Winchester Ammunition
A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work, and a deep focus on its loyal customers.